✅ EXCLUSIVE PIT TO PEAK WORKSHOP: End Marketing Frustration – Alexander Ford Reveals How to Create An Identity Transformation That Turns Cold Prospects Into Eager Buyers
Your Marketing Is Broken…And You Know It 🫣
Discover How Confronting The Hard Truth Transforms “I’ll have to think about it…” Into “I need your solution”
In this full-day, 8-hour workshop, Alexander Ford will show you how to lead your customers into “the pit” and become the person who buys your offer.
Join Other Smart Entrepreneurs Investing In The Pit to Peak Workshop
May 16th, 10 am to 6 pm MDT.
From The Desk of Alexander Ford
Let me ask you a point-blank question:
How many more days can you afford to waste on marketing that doesn’t work?
No, seriously.
How much more can you invest in marketing before giving up your dreams for a “backup plan”?
❌ You post on social media…and nobody engages.
❌ You send emails…that nobody opens.
❌ You create webinars…and nobody shows up.
❌ You pour your money into ads…that bring you tire-kickers, not buyers.
And every single day this continues, you’re bleeding time, money, and opportunity.
This isn’t just frustrating—it’s a crisis. Your business is stuck because your marketing doesn’t connect, and it’s costing you your dreams.
You’re not alone. But right now, this message is for you.
So let me tell you why this crisis is happening…
The truth is, your marketing is fundamentally broken—not because you’re doing the mechanics wrong, not because you aren’t smart enough, and not because your offer isn’t good.
Your marketing is broken because you’re not creating TRANSFORMATION in the mind and heart of your prospective customer.
See, I used to believe the same “save me!” marketing myths you probably do.
You:
Change your offer (again…),
“tweak” your copy (again…),
create more (desperation-driven) content, and
“adjust” (aka, lower) your prices.
But nothing changes.
Your calendar remains empty.
Your bank account keeps shrinking.
And late at night, when the day’s distractions fade and the lights are off, you ask yourself:
“What am I missing? Am I just not cut out for this?”
This was exactly where I was.
Full fear, stress, worry, and grief.
But after enduring failure, more failure, fluke breakthroughs, and MORE failure… I FINALLY, on the brink of disaster, found the key.
By employing The Science of Behavioral Change™ and the Pit to Peak method, I finally clued into the brick wall stopping me from making my business succeed.
Are you ready for it?
No, seriously.
Are you ready to hear something 100% factual AND a little insulting?
Ok, don’t say I didn’t warn you:
.
..
…
YOUR PROSPECTS AREN’T BUYING BECAUSE THEY’RE LITERALLY INCAPABLE OF TRANSFORMATION.
…
..
.
Before you say “you don’t know sh*t, bro,” and peel outta here…
Hear me out because:
The transformation your product offers requires your prospect to first transform their identity. And they can’t do that until they face the painful truth about their situation.
In your gut, you know it’s true.
We all have to hit rock bottom before we can make lasting change.
And this revelation, this HUMAN TRUTH, transformed my business and my clients’ businesses.
It’s the foundation of the Pit to Peak methodology I’ll teach at this intensive workshop.
If you’re ready to stop pretending everything’s fine with your business when it’s NOT…
If you’re ready to learn how to lead your prospects into the truth so they can transform and buy…
This workshop is for you.
– Alexander Ford
I Want To Become A Pit to Peak Pro.
Secure My Spot NOW for $497
We care. Check out what our clients have to say.
Alexander Ford is doing some amazing work that somehow blends together personal development with marketing and sales. He’ll show you a totally different perspective on what it means to BE a marketer.
Kyle Gray
Entrepreneur, Bestselling Author & CEO
Anybody who steps into this program and fully does it, they’ll earn their money back again and again.
Heather Jones
Owner & CEO, Next Chapter Endevours
The Pit to Peak Workshop Is For You If…
Your social media posts get zero engagement no matter how much value you provide
You’ve created lead magnets and webinars that nobody signs up or shows up for
Your email open rates and click-throughs suck
You’ve spent thousands on marketing tactics and training with nothing to show except dark rings from sleepless nights around your eyes
You’re working harder than ever, but your bank account sure doesn’t show it
Who This Workshop Was Designed For:
Coaches and consultants who want to break the cycle of interested-but-not-buying prospects
Service providers tired of being ghosted after seemingly positive conversations
Course creators whose launches bring excitement but disappointing sales
Business owners who want more predictable client acquisition without feeling sleazy
Anyone who believes in their offer but struggles to convert prospects consistently
You’re running out of time to figure out your marketing.
I’m offering a proven scientific solution grounded in fundamental human psychology…
Sounds to me like we’re meant to be.
Why Your Marketing Isn’t Working (And What Nobody’s Telling You)
Let’s confront the brutal truth about your marketing:
It’s not working. And it’s not okay.
Your family needs a leader. Your customers need help.
And every day that goes by where you don’t solve this problem, you don’t have the cash you deserve.
You don’t have the time-freedom you deserve, you’re not taking vacations, and you don’t have the team you need to support you.
And you act like all of it’s okay—just like your prospects do.
That’s why nobody transforms. That’s why nobody buys.
You’ve been led to believe that great marketing is about communicating benefits, painting a rosy picture of transformation, and staying “positive” at all costs.
(Don’t worry, it’s not your fault, bro?)
But here’s what all those marketing gurus are too lazy to tell you (or too amateur to know):
It totally is your fault, and you’re the one who gets to fix it. Before someone can transform into a buyer, they must face the painful reality of their current situation.
Think about your own experience when you finally decided to solve a problem:
It wasn't when things were "kind of annoying" that you made a change.
It was when you hit a breaking point and said, “ENOUGH.”
That’s the transformational moment.
That’s when you became capable of change.
That’s when your customers become capable of change.
Space Between “maybe”And “YES” in Your Marketing
I call this “the Pit to Peak gap” – and it’s the single biggest reason why your marketing fails to convert.
Most marketing approaches focus only on selling “the Peak” (your solution, the transformation, the promised land) without first leading customers into “the Pit.”
And that’s an issue because “the Pit” is where your customers must go before they can transform.
It’s the place where they confront the truth:
They’re stuck, their current approach isn’t working, and the cost of inaction is too high to bear any longer.
When you learn to lead prospects into “the Pit”—not just intellectually, but emotionally—something magical happens:
They don’t just think: “This person gets me.”
They experience a fundamental identity shift that makes buying from you the only logical choice.
This isn’t manipulation. It’s a genuine, transformational experience based on facing truth and embracing change.
It’s in this space (and only this space) that transformation becomes possible.
Imagine being able to create this transformation consistently in your marketing—for any market, any offer, solving any problem. You become the rare entrepreneur who can change minds, not just inform them.
Is learning this transformational approach worth it to you?
Yes? Then, join us at the Pit to Peak Workshop.
It’s almost like being unable to read, and now you can read. It’s been a total mind shift in how I look at everything. It’s been a total mind shift in how I look at everything.
Simon Slater
President & CEO, Beyond Curb Appeal
I didn’t do anything for marketing. I didn’t even have a website or elevator pitch. Now I’m feeling more clarity and on top of things.
Linsay Doyle
Feng Shui Consultant and Entrepreneur
The way you brand yourself will become clearer, more effective, and fundamentally transformed.
Leanne J Lajoie
Massage Therapist & Entrepreneur
In Just ONE Day…Alexander Ford Will Share Over a Decade of Marketing Science AND Show You How to Create IDENTITY TRANSFORMATION In Your Marketing
Here’s What You’ll Experience During This 8-hour, No-Stone-Unturned Workshop:
MORNING SESSION (9 am – 12 pm): MASTERING THE PIT
The Trust Gap: Why marketing fails when it doesn’t create identity transformation
Pit Mapping: How to identify the exact thoughts, emotions, and experiences your customers are avoiding
Frame Detection: The art of recognizing the stories, beliefs, and frames your customers are operating from
Deep Articulation: How to confront your customers with their reality so powerfully they have no choice but to transform
Trust Signals: The specific ways to show you understand their challenges at an identity level
AFTERNOON SESSION (1 pm – 5 pm): CLIMBING TO THE PEAK
Live Q&A: Direct access to Alexander for your specific questions about implementing the Pit to Peak methodology
Hot Seats: We’ll step into the mind of your customer, break down who they are, and figure out exactly how to lead them into the pit
Identity-Based Marketing: Learn to create content and messaging that transforms identity by confronting the truth
Implementation Planning: Leave with a clear roadmap for creating transformation in your marketing
Frequently Asked Questions
What is the cost to attend this event?
The investment for this full-day, 8-hour workshop with live strategy and personalized feedback is $497.
How is this different from other marketing training?
Most marketing covers trends and tactics. This workshop is different—we’re going to create meaningful identity transformation in your marketing. You’ll get so good at leading your customers into the pit, they’re going to have no choice but to transform and buy.
Will there be an opportunity for personalized feedback?
Yes! The afternoon session includes hot seats, where we’ll step into the minds and hearts of your customers and break down exactly how to lead them into the pit.
Is this suitable for beginners?
Yes. While the concepts are powerful, they’re presented in a way that’s accessible to anyone, regardless of your experience level. In fact, those new to marketing often implement this approach more effectively because they haven’t developed bad habits.
Will there be a recording of this event?
For just $97, you can upgrade your purchase to gain lifetime access to this training and its educational track. This is your opportunity to work through and revisit everything you learn at your own pace.
The Way to More Conversions Starts With Transformation
Your potential customers are waiting for someone who can help them (with love) face their truth—someone who can guide them through the necessary pain of transformation before showing them the solution.
When you become that person, you no longer have to “sell.” You create transformation, and customers naturally look to you for solutions.
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